Most web projects go sideways because they skip the important stuff upfront. We don’t. Every project follows a structured process designed to make sure your website is built strategically, built properly, and actually works for your business.
Our process
Every project follows the same proven process - strategic, thorough, and designed to set your website up for long-term success.
Before anything else, we have a quick 15-minute call to make sure we’re a good fit to work together. We want to understand what you’re looking for, where you’re at right now, and whether we can genuinely help.
We only take on projects where we’re confident we can deliver a great result. If we’re not the right fit, we’ll be straight with you and point you in the right direction. If we are, we’ll book in the next step.
This is where most web designers get it wrong. They jump straight into building without properly understanding the business first.
Before a single website decision is made, we run a 90 minute discovery workshop to dive deep on your business – your brand, customers, goals & more. This goes wider than just your website, so we have a thorough understanding of your business.
By the end, we have everything we need to build something that actually works, and you walk away with a key strategy document with high level recommednations for the future.
With the strategy locked in, we move into design – mapping out exactly how your website is going to look before anything gets built. Typography, colours, layout, the overall feel of the brand online.
We start with the homepage and a secondary page, then share preview to get any early feedback on the visual direction. You’ll get two rounds of revisions here, and we don’t move to build until you’re happy with the design.
Designing before building sounds obvious, but plenty of developers skip this step. It saves a lot of time and back-and-forth later.
This is the biggest stage – where your website actually comes to life. We build everything from scratch: the structure, the pages, the navigation, forms, functionality. Everything is custom built for your business, not adapted from a template.
The build happens in stages – home and core pages first, then secondary pages, then a final pass through everything. You get to review and give feedback at each main stage, so there are no surprises at the end.
Built properly means: fast load times, clean code, minimal plugins, easy to manage, and set up in a way that’s going to serve your business for years — not just get the site launched.
Before anything goes live, every part of the site gets checked. Forms, links, call-to-actions, mobile and browser compatibility, speed optimisation – all of it. There’s a thorough pre-launch checklist we work through every time, including SEO setup, Google Analytics, tracking, and making sure all the legal pages are in order.
You also get two full rounds of formal client feedback here – your chance to go through everything carefully and flag anything you want adjusted before the site is live.
It takes time to do this properly. That’s the point.
Once the site has final sign-off, we handle the full launch process. That means backing up your old site, making the DNS and hosting changes, setting up the SSL certificate, and putting any redirects in place from old URLs.
On launch day, we push the site live, monitor it in the first few hours, test everything on the live domain including forms and key conversion points, and submit the sitemap to Google Search Console. You get notified when it’s live and confirmed working.
After launch, we book in a training session to walk you through your website – how to edit content, how everything works, what to do if you need to make changes. You also get an owner’s guide: a simple reference document with the key information about your site in one place.
We then schedule some post lives checks to make sure your website is fast, is getting found online and making sure nothing has been missed.
Once your site is live, your website isn’t set and forget. Most practices find having that ongoing support in place gives them complete peace of mind, knowing their website is always in good hands and helping their business.
