Digital strategy

Digital strategy guidance for your online business success

Many business owners know they need to improve their digital presence but aren’t sure where to start or which investments will deliver the best returns. Digital strategy helps to provide clarity and direction, helping you understand exactly what your business needs to succeed online.

Through a structured discovery process, I’ll identify your biggest digital opportunities and challenges, then create a clear, prioritised plan that aligns with your business goals. This roadmap gives you confidence in your digital decisions and ensures you’re investing in the right solutions.

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Why do I need a digital strategy?

Before investing in websites, marketing, or other digital assets, a strategic roadmap ensures you're making smart decisions aligned with your business goals.

Avoid costly mistakes

Prevent wasting resources on digital solutions that don't address your real business challenges or align with your goals.

Prioritise effectively

Identify which digital initiatives will deliver the greatest impact for your business, allowing you to tackle the most important things first.

Budget confidently

Develop realistic expectations about costs and timelines for digital projects, helping you plan and allocate resources more effectively.

Create alignment

Get everyone in your business on the same page regarding digital priorities, goals, and expected outcomes.

Why choose Presstwood Design for digital strategy?

When you choose me to build your WordPress website, you're getting a strategic partner who cares about your business success.

Business first approach

I focus on your business goals first, then identify the digital solutions that will help you achieve them - not the other way around.

Practical recommendations

You'll receive realistic, actionable advice that considers your budget, timeline, and internal capabilities.

Independent perspective

As an independent consultant, I provide unbiased recommendations based on what's best for your business, not what's most profitable to sell.

Implementation support

After creating your digital strategy, I can help implement the recommendations or you can implement yourself or via a third party.

How the digital strategy process works

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  1. Introduction call

    Before signing up for a digital strategy session, we'll have a quick introduction call where I can learn about your business, goals and challenges. If we're a good fit and you will benefit from a digital strategy, I'll send a proposal to get started.

  2. Discovery session

    We'll meet either virtuall or in-person for a structured 90 minute session to explore your business objectives, target audience, current digital presence, and competitive landscape.

  3. Digital audit

    I'll conduct a thorough analysis of your current website, digital marketing efforts, and online presence to identify strengths and opportunities.

  4. Strategy development

    Based on our discovery session and audit findings, I'll develop a customised digital strategy aligned with your business goals.

  5. Roadmap presentation

    I'll present your Digital Roadmap in a follow-up session, explaining recommendations, priorities, and implementation steps.

  6. Action plan delivery

    You'll receive a comprehensive document outlining your strategy, specific action items, recommended timelines, and budget considerations.

Digital strategy FAQs

Got a question about my WordPress website design services? See some frequently asked questions here. If you can't find what you're looking for, contact me with your question.

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  • Is this just about getting a new website?

    No, the digital strategy process takes a holistic view of your online presence. While website improvements may be part of the recommendations, the strategy could also include digital marketing, content creation, social media, SEO, or other digital initiatives based on your specific business needs.

  • How long does the process take?

    From our initial discovery session to the delivery of your final roadmap typically takes 1-2 weeks, depending on the complexity of your business and digital presence.

  • What if I'm not sure what my digital goals should be?

    That’s exactly what this process helps with. I’ll guide you through questions and exercises that will help clarify your business objectives, and then we’ll determine which digital strategies will best support those goals.

  • Can you implement the recommendations after creating the roadmap?

    Yes. While there’s no obligation to work with me beyond the roadmap, I can implement many of the recommendations myself, particularly those related to website development. For specialised services outside my expertise, I can recommend trusted partners.

  • What if we already have a website?

    The Digital Roadmap will include an audit of your existing website to identify strengths, weaknesses, and opportunities for improvement. The recommendations may include optimising your current site rather than rebuilding, depending on what makes the most sense for your business.

Create a clear path to digital success

Stop guessing about your digital marketing and website needs. With a strategic Digital Roadmap, you'll have a clear, prioritised plan that ensures your digital investments deliver real business results.

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