Medical website design for Australian practices

For GPs, specialists, private clinics and medical centres that need a website built to bring in patients, show up in search and stay compliant, not just look the part.

What patients look for online

Patients searching for a practice are usually looking for something specific. The practices that do well online make it easy to find, fast.

Location and availability

Your suburb, your hours, and whether you are taking new patients.

Services and specialties

What you treat and who you see. Clear answers mean fewer people give up, and better search results.

Practitioner credentials

Qualifications, experience and registration details build confidence before anyone calls.

Online booking

Patients expect to book online. A clunky or missing booking path costs appointments every day.

Billing and health funds

Bulk billing, accepted health funds and fees are some of the most searched details on a medical website.

Signs they can trust you

Accreditations and registration numbers help patients go from finding you to booking.

The Wide Bay Private Day Hospital website on a phone

Built for trust, and for the rules medical practices work under

Most web designers have never had to think about the AHPRA advertising guidelines. For medical practices, those guidelines govern what you can say about treatments, how you can use testimonials and what images you can show. Getting it wrong is a compliance risk, not just a design problem. I review every medical website I build against the current guidelines before it goes live.

Patient information needs the same care. I set up contact forms, booking systems and enquiry paths with the Privacy Act in mind, which means choosing the right platforms and configuring them properly.

Accessibility matters more in healthcare than almost anywhere else. Your patients include older Australians, people with disability and people who are unwell. I build every website to WCAG 2.1 AA, so it works for the people you exist to help.

What’s included in every medical website

I tailor every build to your practice and your patients. There are no generic healthcare templates.

Custom designed

Designed and built from scratch around your type of practice and your patients.

Checked against AHPRA

I review every page against the current advertising guidelines before anything goes live.

Booking system connected

HotDoc, HealthEngine or whichever system your practice already runs on.

Copywriting included

Copy written for patients, not practitioners: clear, compliant and written to be found in search.

Practitioner profiles

Credentials, experience and registration details, presented so patients feel confident booking.

Looked after after launch

Optional care plans cover security updates, plugin updates and support, so you are not dealing with it yourself.

The Presstwood Method

Three steps, the same way every time. It’s how your website ends up built around your business and its goals.

Foundation Workshop

A 90-minute workshop and a 60-minute presentation. We work out who your website is for, what it needs to do and how you’ll measure it. You keep the strategy document either way.

A website solution that suits you

I recommend what will get you there. That might be a new website, an overhaul of your current one, or no new website at all if yours is already in good shape.

Keep it working

Once you’re live, I look after the updates, security and backups, and keep improving the website as your business changes. Your team can still edit any page themselves.

Every project starts with a free 15-minute chat.

Common questions

A few things practice owners and managers ask before getting started.

Most medical website projects take six to ten weeks from kick-off to launch. The timeline depends on the size of the practice, how many service pages you need, and how quickly content and feedback come through. I give you a realistic timeline before we start, not an optimistic one.

Yes. Whether you’re a solo GP, a multi-practitioner general practice or a specialist clinic, I build the website around how your patients search and what they need to see before they book. I tailor the scope and investment to suit.

Yes. Most of my medical projects are redesigns rather than new builds. If your current site is outdated, slow or no longer reflects the quality of your practice, I’ll assess what’s worth keeping and what needs to go.

Yes, completely. You own the domain, the hosting account and everything built on it. There are no licence fees or lock-in, and if you ever move to another provider, everything comes with you.

I build every website on WordPress. It’s easy for your team to update without technical knowledge, any developer can work with it, and it grows with your practice.

Let’s talk about your website.

Book a free 15-minute call. I’ll tell you honestly what I’d change, even if the answer is “not much”.