A fast, accessible website for the Dietitians Australia National Conference, designed and built in four weeks.
The situation
Dietitians Australia is the national peak body for dietitians, supporting the profession and the people working to improve the health of Australians through food and nutrition. Its national conference is where the profession comes together to share research, learn from each other and look ahead. The 2027 conference, Evolve: Dietetics for a Changing World, runs from 13 to 15 August 2027 at Doltone House on Jones Bay Wharf in Sydney.
The conference needed its own home: one place where delegates, speakers, researchers, partners and exhibitors could find clear, current information about the event and get to the right next step.
The challenge
Dietitians Australia needed the website live in about four weeks, ready for the conference announcement.
The conference also moves through several phases on the way to August 2027, from calling for abstracts to opening registration to the event itself. Each phase has a different goal, so the website needed to shift its focus with each one without a rebuild.
What I built
I designed and built a website that stays current as the conference evolves and gets closer to the date.
Simple phases for the event. I built a phase for each stage of the conference, and the marketing team can switch between them in a few clicks. When they switch phase, the main calls to action, the announcement bar and the order of the home page change to match.
Accessible for everyone. I built the site to the WCAG 2.2 AA accessibility standard, so delegates can use it whatever device or assistive technology they rely on. For a health organisation with a broad audience, that matters.
Fast on every device. In Google’s PageSpeed Insights, the site scores in the high 90s for performance on mobile and 100 for accessibility, best practices and SEO. Pages load quickly on a phone at the venue as well as on a desktop in the office.
The result
Dietitians Australia launched the website on schedule. Its marketing team now moves the site between phases themselves, and every visitor gets a fast, accessible site on any device.
Austin is great for quick turn around and professional process and advice along the way.
Rosie Everett, Marketing and Communications Officer, Dietitians Australia
