The brief
Salt & Stone operates premium waterfront Burrum Heads holiday rentals, where the Burrum River meets the ocean. The client recognised they needed a dedicated website to showcase their unique waterfront location and drive direct bookings for their accommodation properties.
Prior to this project, the client was purely relying on third-party booking platforms or had limited online presence, which meant they were missing opportunities to showcase their stunning properties, and capture more direct bookings.
What I built
The website successfully established Salt & Stone as a premium accommodation provider in the competitive Fraser Coast market. The clean, modern design effectively showcases the waterfront properties while emphasising the unique natural attractions that make Burrum Heads special.
The site’s strategic focus on direct booking enquiries, with multiple conversion points throughout the user journey, provides Salt & Stone with a clear pathway to reduce commission fees from third-party platforms. The local area content and SEO-optimised copy positions them strongly for organic search visibility when travellers are researching Burrum Heads accommodation options.
Most importantly, the website captures the essence of what makes Salt & Stone different – it’s not just accommodation, but a gateway to experiencing the pristine beauty of the Fraser Coast. This positioning helps justify their premium pricing while giving potential guests a clear understanding of the unique experience they’ll receive.
