Dental website design for Australian practices

For general and specialist dental practices that want a website that settles nervous patients, fills the appointment book and stays within the advertising rules.

What patients look for online

People choosing a dentist want to know they’ll be looked after, what it will cost and how soon they can be seen. The practices that do well online answer those questions quickly.

Treatments explained

What each treatment involves, how long it takes and what it feels like, in plain words.

Health funds and payment

Which funds you’re a preferred provider for, on-the-spot claiming and any payment plans you offer.

Emergency appointments

Someone with a toothache wants to know who can see them today. That belongs at the top of the page.

Online booking

Patients expect to book online, at any hour. A missing or clunky booking path costs appointments.

The people they’ll meet

Names and photos of your dentists and hygienists, so a nervous patient knows who to expect.

Location and hours

Your address, parking, opening hours and whether you’re taking new patients.

A healthcare website designed by Presstwood, shown on a phone

Built for nervous patients, and for the Dental Board’s rules

The AHPRA advertising guidelines apply to dentists just as they do to doctors. They govern how you use testimonials, how you show before-and-after photos and what you can say about results. I check every dental website I build against the current guidelines before it goes live.

A lot of people put off the dentist because they’re anxious. Plain-English treatment pages, real photos of your clinic and team, and straight answers about cost do much of the reassuring before anyone picks up the phone.

I build every website to WCAG 2.1 AA, so it works for older patients, people with disability and anyone reading on a small screen.

What’s included in every dental website

I tailor every build to your practice and your patients. There are no generic dental templates.

Custom designed

Designed and built from scratch around your practice and the people you see.

Checked against AHPRA

I review every page against the current advertising guidelines before anything goes live.

Booking system connected

Linked to the online booking system your practice already uses, so patients can book any time.

Copywriting included

I write the copy for the people you want to reach: clear, within the rules and written to be found in search.

Treatment pages

A page for each treatment you want more of, written to be found by the people searching for it.

Looked after after launch

Optional care plans cover security updates, plugin updates and support, so you’re not dealing with it yourself.

The Presstwood Method

Three steps, the same way every time. It’s how your website ends up built around your business and its goals.

Foundation Workshop

A 90-minute workshop and a 60-minute presentation. We work out who your website is for, what it needs to do and how you’ll measure it. You keep the strategy document either way.

A website solution that suits you

I recommend what will get you there. That might be a new website, an overhaul of your current one, or no new website at all if yours is already in good shape.

Keep it working

Once you’re live, I look after the updates, security and backups, and keep improving the website as your business changes. Your team can still edit any page themselves.

Every project starts with a free 15-minute chat.

Common questions

A few things practice owners and managers ask before getting started.

Most projects take six to ten weeks from kick-off to launch. The timeline depends on how many pages you need and how quickly content and feedback come through. I give you a realistic timeline before we start, not an optimistic one.

Yes, but the AHPRA guidelines set conditions on how they’re used. I’ll make sure the photos on your site, and the words around them, meet those conditions.

Yes. A lot of my dental projects are redesigns rather than new builds. I’ll look at what you have, tell you what’s worth keeping and what needs to go, and explain why.

Yes, completely. You own the domain, the hosting account and everything built on it. There are no licence fees or lock-in, and if you ever move to another provider, everything comes with you.

Let’s talk about your website.

Book a free 15-minute call. I’ll tell you honestly what I’d change, even if the answer is “not much”.